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Privacy Notice

Myrava Inc. respects the privacy of patients, healthcare professionals, customers, business partners, website visitors, and other individuals whose information we handle. This Privacy Notice explains how we collect, use, disclose, retain, and protect personal information in connection with our website, products, services, and business operations.

 

Scope of this Notice

This Notice applies when Myrava Inc. determines how and why personal information is processed, including information collected through our public website, sales and support activities, events, contracting, and general business operations.

In some cases, we process patient or clinical information on behalf of a healthcare provider, health system, laboratory, or other customer. When we do so, we act as a service provider or, where applicable, a business associate under the Health Insurance Portability and Accountability Act (“HIPAA”). That information is governed primarily by our agreement with the customer, including any applicable Business Associate Agreement, and by the customer’s own privacy practices.

This website Privacy Notice is not a HIPAA Notice of Privacy Practices for a healthcare provider or health plan.

 

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • Contact and professional information: name, business email address, telephone number, organization, job title, department, and professional interests.

  • Business and transaction information: inquiries, proposals, contracts, purchase and shipping information, billing records, payment status, service history, and communications with us.

  • Account and support information: usernames, account permissions, support requests, product usage details, training records, and related correspondence.

  • Website and device information: IP address, browser type, device type, pages viewed, referring pages, approximate location derived from IP address, and cookie or similar technology identifiers.

  • Event and communication information: information you provide when registering for an event, requesting a demonstration, subscribing to communications, or interacting with us through email, telephone, videoconference, or social media.

  • Compliance and security information: records used to manage access, investigate security events, meet regulatory or contractual obligations, and protect our systems, personnel, customers, and business.

  • Patient or clinical information: information supplied by or on behalf of a healthcare customer when needed to provide an authorized product or service. This may include protected health information (“PHI”) or other sensitive health information.

We do not intentionally request Social Security numbers, personal banking credentials, or government identification through our public website. Please do not send patient information, payment-card information, or other sensitive information through an ordinary website contact form or unencrypted email unless we specifically provide an approved secure method.

 

How We Collect Information

We may collect personal information:

  • directly from you;

  • from your employer or another organization with which you are associated;

  • from healthcare customers that engage us to provide products or services;

  • automatically through our website and related technologies;

  • from service providers that support our business; and

  • from lawful public sources, professional directories, referrals, conferences, and business partners.


How We Use Personal Information

We use personal information only for legitimate business, clinical-service, regulatory, security, and legal purposes, including to:

  • respond to inquiries and communicate with customers, prospective customers, healthcare professionals, and business partners;

  • evaluate, sell, deliver, configure, maintain, and support our medical devices, software, and related services;

  • manage orders, contracts, invoices, shipping, training, product support, complaints, returns, and customer relationships;

  • perform services for healthcare customers, including authorized clinical workflow, design, production, quality, and support activities;

  • maintain quality-system, product traceability, complaint-handling, safety, post-market surveillance, audit, and regulatory records;

  • improve our products, services, website, security, and business processes;

  • send business and marketing communications, subject to applicable law and your communication preferences;

  • prevent fraud, misuse, security incidents, and unauthorized access;

  • establish, exercise, or defend legal rights and comply with applicable laws, regulations, court orders, and government requests; and

  • support a corporate transaction, such as a financing, merger, acquisition, restructuring, or sale of assets.


Patient and Clinical Information

Where we receive PHI or other patient information from a healthcare customer, we use and disclose it only as permitted by the applicable customer agreement, Business Associate Agreement, patient authorization where required, and applicable law.

Our healthcare customers generally determine the purposes for which patient information is collected and used. Requests from patients concerning information maintained for a healthcare customer should normally be directed to that healthcare provider or organization. We will assist the customer with such requests where required by contract or law.

We apply data-minimization principles and seek to limit access to patient information to personnel and approved service providers who need it for an authorized purpose. We do not use patient or clinical information for unrelated advertising or sell it for monetary consideration.


How We Disclose Personal Information

We may disclose personal information to:

  • Service providers that support hosting, cybersecurity, communications, customer support, analytics, payment processing, shipping, professional services, quality systems, and other business functions;

  • Healthcare customers and authorized collaborators involved in an applicable clinical, design, production, quality, or service workflow;

  • Regulators, law enforcement, courts, and other authorities where disclosure is required or permitted by law;

  • Professional advisers, such as legal counsel, accountants, auditors, insurers, and consultants, subject to appropriate confidentiality obligations;

  • Business transaction parties in connection with a potential or completed financing, merger, acquisition, restructuring, or sale; and

  • Other parties at your direction or with your consent.

We require service providers that handle personal information for us to use it only for authorized purposes and to apply appropriate safeguards.


Cookies and Website Analytics

Our website is hosted on the Wix platform. Wix and its service providers may use cookies and similar technologies that are necessary for the operation, security, and performance of the website. These technologies help enable core website functions, maintain security, and ensure the website operates properly for visitors.

At this time, Myrava does not use third-party analytics platforms (such as Google Analytics), advertising cookies, behavioral advertising technologies, or cross-site tracking technologies for marketing purposes.

If we introduce analytics tools, marketing cookies, advertising technologies, or similar tracking mechanisms in the future, we will update this Privacy Notice and, where required by applicable law, provide appropriate notice and obtain any necessary consent before such technologies are activated.

Most web browsers allow you to control cookies through their settings. You may choose to refuse, block, or delete cookies at any time. However, disabling cookies that are necessary for website functionality may affect certain features or prevent portions of the website from operating correctly.

For more information about cookies used by the Wix platform, please visit Wix's privacy and cookie information resources.


Marketing Communications

You may unsubscribe from marketing emails by using the unsubscribe link in the message or contacting us through this website.  We may still send non-promotional communications concerning an existing business relationship, product safety, service delivery, security, legal obligations, or transactions.


Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to provide products and services, maintain required medical-device quality and regulatory records, comply with contractual and legal obligations, resolve disputes, protect security, and enforce our agreements.

Retention periods vary depending on the type of record, the applicable medical device or service, customer requirements, and governing law. Where we process patient information for a healthcare customer, retention and secure return or deletion are also governed by our agreement with that customer.


Information Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, loss, and disclosure. These safeguards are proportionate to the nature of the information and the size and complexity of our operations.

No method of internet transmission or electronic storage is completely secure. Please use the secure communication methods we provide for sensitive or patient-related information and notify us promptly if you believe information has been sent to us insecurely or an account has been compromised.


Your Privacy Choices and Rights

Depending on where you live and subject to applicable exceptions, you may have the right to request access to, correction of, or deletion of personal information; receive information about how it is used or disclosed; obtain a portable copy; withdraw consent where processing is based on consent; or appeal a decision concerning a privacy request.

To submit a request, contact us through the link below. We may need to verify your identity and authority before completing the request. We will not discriminate against you for exercising a privacy right.

Where we hold information solely on behalf of a healthcare customer, we may direct your request to that customer or assist the customer in responding.


Additional U.S. Privacy Rights

Certain U.S. states, including California, Colorado, Connecticut, Virginia, Utah, and others, provide residents with additional privacy rights under applicable law.

Where these laws apply, individuals may have the right to:

  • Request access to the personal information we maintain about them.

  • Request correction of inaccurate personal information.

  • Request deletion of personal information, subject to applicable legal and regulatory requirements.

  • Request a copy of their personal information in a portable format, where applicable.

  • Opt out of certain uses of personal information where required by law.

To exercise these rights, please contact us using the information provided in the Contact Us section of this Privacy Notice. We may request information necessary to verify your identity before responding to your request.

If we process personal information solely on behalf of one of our healthcare customers, we may direct your request to that customer, as they are responsible for determining how that information is managed.

We will respond to privacy requests in accordance with applicable law and will not discriminate against individuals for exercising their privacy rights.


Children’s Privacy

Our website and services are intended for healthcare organizations, professionals, business partners, and other adults. We do not knowingly collect personal information directly from children under 13 through our public website. Patient information concerning minors may be processed only when supplied by an authorized healthcare customer as part of an approved service.


Third-Party Websites

Our website may link to websites or services operated by third parties. Their privacy practices are governed by their own notices, and we are not responsible for their content or privacy practices.


Changes to this Notice

We may update this Notice to reflect changes in our practices, products, services, or legal obligations. The effective date at the top of this page indicates when the Notice was last revised. We will provide additional notice where required by law.

 

 

 

Last updated: July 30th, 2026

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